Hi there Cat

Sanrio Digital today announced the closed beta launch of Hello Kitty Online, an upcoming MMORPG based on the famous Hello Kitty franchise.

Hello Kitty Online allows players to explore Sanrio’s fantasy world, a magical land that has recently fallen under the influence of a mysterious and malevolent power. Sanrio is currently accepting applications for the closed Beta, and interested parties are invited to apply at the game's official site here.

Targeting female players from their pre-teens to twenties, Hello Kitty Online is one of the first MMORPGs to set its sights on this demographic profile. The game is fully integrated with official Sanrio portal Sanriotown.com, which utilizes blogs, email, video sharing, Sanrio merchandise sales and more to create a digital and social experience accessible at any time.